Do you wish to attach your important links to your text SMS and send it to your target audiences? Well, that is a great marketing strategy, given that SMS messages have a whopping 98% Open rate and 45% Response rate. In this digital age, leading your audiences to your product or service is a hell of a task. But no more!

We are thrilled to introduce an innovative and highly effective addition to our Bulk SMS solution: SMS Marketing Link & Tracking. This means you no longer have to guess how your recipients interact with your sms. Our tool keeps track of their every move. 

In this blog, you will get to know what sms marketing link really is, why this feature is a game-changer, how it works, how to use it, different businesses that can benefit, and more.

So, let’s embark on a journey together to learn the ins and outs of the SMS marketing link feature and see if it is useful for your business.

What is the Marketing Link Feature?

This is an addition to our bulk sms solution that allows you to attach custom trackable links to your sms campaigns effortlessly. This means that, when you send your message, you can add a link that directs your customers to your website, product/service page, or any other destination of your choice.

Not only that, you can view the detailed analytics of your sms campaigns using marketing analytics features like;

• Which smartphone type (Android or iOS) was used to open the link,
• Service provider details (Ncell or NTC) and phone number of the recipients,
• Total number of clicks received on the link,
• First click and last click timestamp to understand the engagement patterns of the recipients,
• Click-through-Rate(CTR) to measure engagement level,
• Total Impressions to determine how many people viewed your sms &,
• Conversions to see how many users took the desired action after clicking the link.

Why is this feature a Game-Changer?

SMS marketing has always been one of the most powerful tools for direct customer engagement. However, with a link and tracking feature integrated into a sms campaign, the game has transformed entirely. This business-friendly feature not only delivers your important links in the most effective way possible but also gives actionable insights to understand your customer behavior and refine campaign strategies.

Now, you can;

• Know your customers better by understanding the devices and service providers your customers are using for better-targeted campaigns,
• Track the performance of your sms campaigns with accurate real-time clicks and conversion rates,
• Boost engagement and conversion rates by monitoring customer behaviors, identifying what is working and what is not, and refining your marketing strategies,
• Enhance customer interactions and satisfaction with more personalized and data-driven bulk sms campaigns.

How to Use SMS Marketing Link and Tracking Features Like a Pro?

Using this feature is easy and requires just a few simple steps.

1. Login to your AakashSMS portal with your credentials,
2. Go to “Bulk SMS”, click on “Compose SMS” and compose your SMS message as you normally would,
3. Check the box labeled “Enable Marketing Link” to activate the feature,
4. Add your custom link to the designated field,
5. Click on the “PREVIEW SMS” button to check if your campaign has accurate information,
6. Send your SMS campaign to audiences.

To use the tracking feature

1. Go back to “Bulk SMS” and then click on “Marketing Analytics”. There you will see lists of your campaigns,
2. Click on the “View Report” button of the campaign you want to view the tracking and analytics,
3. There you will see all the engagement metrics like total clicks, CTR, impressions, conversion rate, sms delivered, service providers, phone numbers, and click timestamps.

Who Should Use SMS Marketing Link Feature?

This feature is designed to ease the marketing of businesses and organizations of all types and sizes. Whether you are an e-commerce, retail, finance, tourism, hospitality, or event organizer, this feature can increase the effectiveness of your marketing campaigns effortlessly.

Here is how different industries can benefit from this feature:

1. E-commerce & Online Shopping Platforms

• Send product promotions, flash sales, or new arrivals with clickable links.
• Track click rates, user location, and device types.
• Retarget users who clicked but didn’t make a purchase.

2. Education Institutes (Colleges, Schools, & Training Centers)

• Share admission forms, brochures, or event details via SMS links.
• Measure how many students or parents viewed the information.
• Follow up with those who showed interest.

3. Healthcare & Clinics

• Appointment booking links for doctors or diagnostic tests.
• Share health tips, new services, or vaccination drives.
• Analyze patient engagement and schedule follow-ups.

4. Travel & Tourism

• Share exclusive travel packages and booking links.
• Track customer interest in specific destinations.
• Follow up with personalized offers.

5. Banking & Financial Services

• Send links for loan applications, e-banking services, or credit card promotions.
• Track who opened the link and applied.
• Automate follow-ups for those who didn’t complete the process.

6. Real Estate

• Share property details, virtual tour links, or open house invites.
• Track customer interest in properties.
• Follow up with personalized sales pitches.

7. Retail & Supermarkets

• Share discount offers, membership programs, or product launches.
• Track customer interest in specific products.
• Send targeted promotions to engaged users.

8. NGOs & Social Organizations

• Send donation request links with analytics to measure donor interest.
• Promote social campaigns or volunteer registrations.
• Identify active supporters for future campaigns.

9. Automobile Dealers

• Share car launch details, test drive booking links, or service reminders.
• Track customer interaction and follow up accordingly.

10. Event Management & Entertainment

• Share concert tickets, event registration, or promotional offers.
• Track audience interest and optimize future campaigns.

11. Hospitality (Hotels & Restaurants)

• Share booking links, discount coupons, or feedback forms.
• Track customer engagement and offer loyalty rewards.

12. Telecommunication Companies

• Promote new data packages or value-added services.
• Track user interaction and retarget accordingly.

13. Political Campaigns

• Send voter registration links, event invites, or campaign information.
• Measure public interest and optimize strategies.

14. Logistics & Delivery Services

• Share package tracking links or delivery confirmations.
• Track user interactions and satisfaction levels.

Start Using the SMS Marketing Link and Tracking Feature Today!

In a world where customer engagement and data-driven decisions are key to any business’s success, sms marketing feature is a revolutionary tool that can help you take your business to the next level. With the ability to attach the custom link to your sms campaign, track all your customer interactions, and gain valuable insights; you can create more targeted and personalized sms marketing campaigns. Whether you are an e-commerce, finance, education, political party, or any other kind of business or organization, you should understand your target audience and this is the optimal way to do it.

Our feature is now online and you can try it to see if it is worth all the talks. You can easily try this feature for free. Reach out to us or visit this link (https://sms.aakashsms.com/login) and see it yourself.